Harkins Associates designs and delivers  healthcare business development  / sales training programs  for ACOs, Health Systems hospitals and other healthcare companies. Utilizing proven-effective sales methodologies, we tailor each program to your objectives, staff skill needs, and specific target market. We work with you to develop a training program that can integrate instructor-led classroom, field coaching, and e-learning re-enforcement strategies or one of these aspects of training. The result for your organization is measurable improvement in outreach, business development and sales performance and results.

Harkins Associates’ comprehensive curriculum  on Healthcare Consultative Selling and Communication supports the novice requiring basic skills, as well as the seasoned BD person looking to hone existing competencies. Each year, we interact with hundreds of healthcare professionals, sales professionals and sales training colleagues in healthcare and other industries to stay abreast of current trends to continuously improve our programs. Our trainings are focused on maximizing the potential of each individual to create greater success in every step of the BD process.
Harkins Associates provides classroom and field training in several areas:

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Classroom Learning/Classroom Workshops

Based on the needs of your organization, we can provide an on-site comprehensive training program or distinct sessions designed to create improvement in specific areas. We can work with your organization in developing a  the departmental structure and organization-specific training program, or work within your existing processes, providing needed refinement or augment your program with additional skill sets. 

Field Training

To assist the outreach and business development staff  in putting skills into practice  we can provide on-the-job sales training. This field sales training reinforces learned skills, provides immediate feedback, and offers support and encouragement for the novice sales person. This field approach can also be employed to evaluate the performance of existing staff and to create individualized improvement plans. In addition, we can work with your field sales managers in assuring an integrated seminar-field training approach.

We also offer Distance Learning and National Sales Meetings


"Perhaps most important, I can now see how to better direct my time and effort. I can better identify where I want to expend more effort. I felt confident going to (name of prospect company) after the training because I was able to use the ideas that were practiced in the training."

Sales Representative
Home Health Company

"I was impressed with today's sales training. The training resonated with me on several fronts: 1. It was relevant to our day-to-day experiences - especially the case scenarios. 2. I appreciated the lack of jargon - it could have been sales language and remote; instead the ideas were accessible and the 'calls to actions were the ones that I can implement tomorrow."

Account Manager
Home Care Company