Harkins Associates is a business development (BD) and strategic growth company working exclusively within the healthcare industry. Our firm provides market and growth opportunity assessment, physician-hospital integration services, physician relations, staff development, and health system “direct-to-employer” program development and launch.

HA principal, Kathleen Harkins and firm consultants have extensive experience in strategic plan and service line development, market analysis, provider relations, business development, and training. With deep knowledge and hands-on experience in issues of healthcare reform, policy changes and new payment initiatives, HA works with provider organizations, ACOs and medical companies in identifying business opportunities arising from new policies and market changes.  HA conducts specialty / new business planning, identifies customer segments and priorities, conducts financial and utilization projections and business development services. Project work includes support for direct-to-employer health plans and wellness programs; provider network development, expansion and ongoing management; and ACO network services and business development planning and implementation.

Harkins Associates provides performance improvement plan design and develops learning modules for health system staff responsible for physician relations and for staff marketing services to employer groups. Our training staff are firmly grounded in methods of instructional design and adult learning, and as a result, we know how to assure new learning sticks. We are experienced in post-training re-enforcement, evaluation, and in determining the impact of learning events on business improvements.

Ultimately, our goal in providing clients with market development services, strategic planning and staff performance improvement is to assist clients’ in meeting business objectives.

“Kathleen Harkins provided sales education, training and development for a sales staff in a range of experience and responsibilities (new salespeople, mid- and senior level sales staff, sales VPs). She was thorough, versatile, organized, and managed timelines well.

What really impressed me is that she took the time to understand our business, our clients, our services and how to bring structure to our sales process.”
-Vice President,
Marketing National Imaging Company